Improving Communication Within Our Party

Last week, I addressed the credibility gap within the Republican Party in a post entitled, Matching the Message with the Messenger. In that post, I noted that we must realize that the gap is caused by a systemic problem within the party that must be addressed by focusing on communication, self-interest, competition, and culture. I promised then to elaborate on the communication issue, so I will do that now.

As I wrote last week, to improve communication we must begin to open a dialogue between our elected officials and our party leaders, activists and voters, in order to begin to harmonize the desires of our party with the issues faced by our elected officials on a daily basis in the process of administering their offices. The questions are “how do we open and sustain this dialogue”, and “what is the role of the HCRP in that process”. The answer is that the process must be layered throughout all of the groups and factions of the party (formally and informally), and the HCRP should be the primary facilitator of the dialogue. The goal must be to improve communication between our elected officials and the organization of the HCRP, and between our elected officials and our activists and voters.

There are several ways to start this process. First, I would quickly rebuild the relationship between the HCRP and our elected officials by creating a monthly meeting or luncheon to be attended by elected officials and the members of the HCRP Advisory Board. Each month, the meeting would include a different group of elected officials, e.g., judges, county commissioners, state legislators, state senators, Congressmen, etc. These meetings would focus on the concerns of both groups; how our elected officials are promoting, and/or can promote Republican policies; and how the HCRP can help our elected officials. The outcome of these meetings would be communicated through the secure intranet to the precinct chairs.

Second, our plan to reform the HCRP organization contemplates a high-level of interaction between the Campaign Support sub-organization from the Director/Vice-Chair down to the block captain, with candidates at all levels. The plan also contemplates interaction between the campaigns and the Communications sub-organization and the Outreach sub-organization. The divisions and groups within the proposed new HCRP organization are designed to support the campaigns of our candidates and elected officials by improving the process of identifying Republican voters, communicating with and mobilizing those voters, and getting those voters to the polls during the 13-day general election.

Third, we contemplate a greater use of the internet and radio to facilitate communication. The secure intranet will provide a means for candidates and elected officials to interactively communicate with everyone within the HCRP organization, to address concerns, to develop ideas, to mobilize help for campaigns, and to mobilize responses to the media. We also intend to take our coordinated messages to blogs, social-networking sites, and radio. We will use radio by creating 30 second to one-minute spots, narrated by our party leaders and elected officials, to tell the public about the work our elected officials are doing that is consistent with our principles, and to address important issues and policy initiatives with the public.

Fourth, I would continue the program of Townhall meetings and the plan for the “Roots” initiative started by the current team at Richmond Avenue, but I would revise their mission to focus primarily on rebuilding dialogue and relationships between our elected officials (and candidates) and the public. Instead of using the Townhall meetings to promote the current HCRP leadership team, I would use these meetings to promote the current work of our elected officials, by letting them discuss their offices and their ideas, and by giving them a forum to address the public’s concerns. Rather than promote the “Roots” program as a fundraising activity right now, I would first use the program to rebuild relationships between the party leaders and elected officials on the one hand, and activists at the grassroots on the other hand, by creating a process where these people interact at the precinct level with voters. Only after that relationship has been rebuilt, would I transition this program into a vehicle to create a new small-donor base for the party.

We can not begin to address the perception gap between the concerns of activists and our elected officials without taking concrete steps, like these, to improve communication. The HCRP can not continue to just criticize our Republican officials and widen this gap; it must take the lead in narrowing the gap by facilitating the communication.